By Aditi Seshadri Once you’ve organised your event, the next big worry on your plate – how do you get people to attend it? Even if you don’t have celebrity endorsements or a big advertising ...
By Aditi Seshadri The best brand ambassadors for any organisation, especially social sector organisations, are not always the Aamir Khans or Shabana Azmis or Leonardo DiCaprios of the world, ...
By Aditi Seshadri Corporate Social Responsibility (CSR) is ever more so important today, most directly because of the April 2014 mandate for companies to invest 2% of their net profits in CSR ...