How to

How to

Edition 1: Unlock Answers

Impact sector professionals are some of the most anxious and lonely people in the world. Who can help me develop this product, what is the research available, how do I work on this budget, what are the compliances, the questions and doubts are endless... and we often try to figure it all out on our own. But what if you had someone to turn to, a friend and a mentor, who can give you expert advice and tips on just about any topic or issue you have? Starting 2018, Unlock Impact brings you 'Unlock Answers', a Q&A section and [...]

By |1st February 2018|Categories: blog, How to|

Understanding the fundraising landscape with Unlock Impact

Our first panel of the year was a discussion targeting startups and social enterprises, specifically the people leading these, who are in the process of fundraising or looking to fundraise in the near future. Through this discussion, we wanted to offer entrepreneurs an overview of the fundraising landscape and how to navigate it, specifically, what are the common myths and pitfalls and how they can be avoided. The panelists are: 1) Dondi Hananto of Patamar Capital in Indonesia 2) Madhav Krishna, co-founder of Vahan, a tech startup based out of India 3) Priya Thachadi, co-founder of Villgro [...]

By |19th January 2018|Categories: How to|

Getting started with CSR fundraising

Engagement with corporates is moving beyond conventional funding initiatives By Chaarvi Badani Fundraising is the most important work of a start-up, apart from their actual mission itself. It probably feels like every employee’s full-time job despite their designations! In their quest for funding, most entrepreneurs look at traditional options such as seed funders, incubators, impact investors and venture capital firms. But today, let’s focus on the new kid in the block – corporates and their pool of funding from corporate social responsibility. The new Companies (Corporate Social Responsibility) Rules 2014 mandates that 2% of companies’ net profits should be [...]

By |17th August 2017|Categories: blog, How to|Tags: , , , , |

Perfecting your investor pitch

By Kavita Rajagopalan When you walk into a room to pitch your idea or enterprise to a room full of funders or investors, you’re expected to deliver a flawless performance. One that evokes a strong emotion, that makes the funder care about the problem you are trying to solve, and most importantly one that convinces them to write you a cheque. If you’ve pitched before, you know that this performance is a nerve-wracking experience. You also know that flawless performances aren’t easy to deliver, and they require time and effort. So the next time you walk into a room [...]

By |1st July 2017|Categories: blog, How to|Tags: , , , , |

20 tips to better market your event

By Aditi Seshadri Once you’ve organised your event, the next big worry on your plate – how do you get people to attend it? Even if you don’t have celebrity endorsements or a big advertising budget, it is possible to use these simple but well-tested tips to make sure you get those numbers in. 1) Event page – auto response, agenda The very first step to marketing your event is an event page or the event posting on your website. A clear, concise write-up describing the topic, time, venue, agenda, event fee, who should attend and a big ‘register [...]

By |13th June 2017|Categories: blog, How to|Tags: , , , , , , |

How social sector employees can become brand ambassadors

By Aditi Seshadri The best brand ambassadors for any organisation, especially social sector organisations, are not always the Aamir Khans or Shabana Azmis or Leonardo DiCaprios of the world, they’re your staff. YOU – the people who work in an organisation – make the most effective brand ambassadors because: * You work there day in and day out and know the organisation the best * You are anyway talking about it all the time to various stakeholders, sharing relevant articles on your social media * You have an interested network of people already such as your family, spouse, friends [...]

By |30th May 2017|Categories: blog, How to|Tags: , , , , , , |
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