Crafting a Legacy: The Great Place To Work India Coffee Table Book

The Challenge

Great Place To Work, renowned for its legacy of excellence in workplace certification, was on the brink of a significant transition. With the original founders moving on to new ventures, there was a pressing need to reinforce the organisation’s stature as the gold standard in its field. The challenge was twofold: to maintain the trust and confidence of existing clients, and to boldly reposition the brand for the future. In a market where trust and culture are paramount, Great Place To Work needed to communicate its continued relevance and leadership through a medium that was both engaging and reflective of its core values.

The Objective

Our task was clear: create a coffee table book that would serve as a timeless artefact of Great Place To Work’s journey and its vision for the future. This book needed to do more than just tell a story; it needed to evoke a sense of pride, belonging, and reassurance among its readership, which included CEOs, CHROs, and the broader community. We aimed to present Great Place To Work not just as a certifying body but as a movement—one that empowers organisations to foster cultures where every individual can thrive. The book had to showcase the vast data and insights that set Great Place To Work apart, while also highlighting the organisation’s unwavering commitment to social sustainability.

The Solution

The Impact

The coffee table book was met with acclaim, serving as a powerful tool for Great Place To Work to communicate its enduring legacy and future ambitions. Clients and stakeholders were impressed not only by the quality of the book but by the depth of insight it provided into the organisation’s impact and vision.

The book successfully reinforced Great Place To Work India’s position as the gold standard in workplace certification and consulting. It provided reassurance during a period of transition, highlighting the organisation’s track record and its forward-looking strategies. Additionally, it underscored the importance of trust and culture as competitive advantages in the modern workplace.

The coffee table book has since become a cherished item among Great Place To Work India’s clients, a symbol of the pride and belonging that comes with being part of a Great Place To Work Certified™ organisation. It stands as a testament to the organisation’s commitment to making India a Great Place To Work For All.