World Consumption data reveals the incredible market opportunity at the BoP By Priya Thachadi There are around 4.5 billion poor living in 92 countries around the developing world who collectively spend more than USD 5 trillion a year, according to the World Consumption Data. The data reveals that the lower consumption segments spend more than the middle and higher consumption segments combined. They spend about USD 2.3 trillion a year on food and beverages alone, with USD 646 billion spent in South Asia and USD 926 billion in East Asia. The household spending data released by the World Bank [...]