A social commerce platform establishes a digital presence
The Challenge
The platform, a pioneering social commerce initiative focused on collectibles, faced the challenge of establishing a strong digital footprint in a competitive market. As a brand-new platform, it lacked organic traffic and visibility, struggling to attract users through search engines. The website's SEO issues further compounded the challenge, limiting its ability to rank for key terms and making it difficult to engage with potential customers.
The Objective
The primary objective was to build the platform's online presence from scratch by boosting organic traffic and improving its search engine rankings. The strategy focused on crafting a compelling content strategy while addressing technical SEO issues, ultimately aiming to increase visibility, drive user engagement, and deliver sustainable growth.
The Solution
Content Strategy:
Web Blogs: Published 12 monthly, category-focused blogs (1000-1600 words) to attract and engage collectors.
Promos: Created 4 monthly promotional articles (600-800 words) published on high-authority websites to drive traffic back to the platform.
Technical SEO:
Optimisation Tasks: Overhauled title tags, meta descriptions, alt tags, and URL structures for better search engine visibility. Developed a strategic internal linking structure to improve content discoverability.
Technical Recommendations: Implemented an XML sitemap, configured the robots.txt file, and integrated social sharing buttons. Pending tasks include canonical tags, 301 redirects, and on-page content updates.
Performance Growth
The Impact
The platform experienced impressive growth in organic impressions and clicks, highlighting the effectiveness of our content strategy and technical SEO improvements. As the remaining technical updates are rolled out, we anticipate even further performance gains, setting the stage for continued success.
