Naandi Water's crowdfunding campaign
The Challenge
Naandi Water, one of India's largest social enterprises, launched a targeted crowdfunding campaign aimed at addressing the urgent need for safe drinking water and promoting WASH (Water, Sanitation, Hygiene) awareness. The initiative focused on 2,584 students across nine government schools in Vatika, Rajasthan, where highly contaminated drinking water posed a significant risk to health. The campaign's goal was to raise Rs. 9,00,000 within 45 days to ensure these schools could reopen with the necessary resources, providing access to clean water and promoting essential hygiene practices.
The Objective
To create an impactful communication strategy that would mobilize funds quickly, ensuring students could return to school with safe water access.
The Solution
The Impact
The crowdfunding campaign for the nine schools in Vatika, Rajasthan, was a success, thanks to a well-executed communication strategy that combined purposeful storytelling, strategic planning, and active community engagement. By utilising a multi-channel approach and maintaining transparency throughout the process, Naandi Water not only achieved its fundraising goal but also strengthened its relationship with its supporters.
