Elevating Organic Growth for a Leading Social Commerce Platform
The Challenge
The client, a pioneering social commerce platform for collectibles in the Philippines,was struggling to increase organic traffic and improve its search engine visibility. Despite being a market leader, the platform faced challenges in attracting new users and engaging existing ones through its content. Additionally, technical SEO issues were hampering the website's overall performance, affecting its ability to rank higher on search engines.
The Objective
The goal was to significantly boost the platform's organic performance by developing and executing a comprehensive content strategy while resolving existing technical SEO challenges. The focus was on increasing visibility, improving user engagement, and driving more organic traffic to the website.
The Solution
Content Strategy:
Web Blogs: Published 12 monthly, category-focused blogs (1000-1600 words) to attract and engage collectors.
Promos: Created 4 monthly promotional articles (600-800 words) published on high-authority websites to drive traffic back to the platform.
Technical SEO:
Optimisation Tasks: Enhanced title tags, meta descriptions, alt tags, and URL structures. Developed internal linking strategies.
Technical Recommendations: Implemented an XML sitemap, configured the robots.txt file, and integrated social sharing buttons. Pending tasks include canonical tags, 301 redirects, and on-page content updates.
Performance Growth
The Impact
The platform saw substantial gains in organic impressions and clicks, underscoring the success of the content strategy and technical SEO efforts.
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