Raising Rs. 9,00,000 to Provide Safe Drinking Water for 2,584 Students in Vatika, Rajasthan

The Challenge

In an effort to provide access to safe drinking water and promote WASH (Water, Sanitation, Hygiene) awareness for 2,584 students across nine government schools in Vatika, Rajasthan, Naandi Water, one of India’s largest social enterprises, launched a targeted crowdfunding campaign. With the urgent need for intervention due to highly contaminated drinking water, the challenge was clear: raise Rs. 9,00,000 within 45 days to ensure these schools could reopen with the necessary resources in place.

The Objective

To create an impactful communication strategy that would mobilize funds quickly, ensuring students could return to school with safe water access.

The Solution

The Impact

The crowdfunding campaign for the nine schools in Vatika, Rajasthan, was a success, thanks to a well-executed communication strategy that combined purposeful storytelling, strategic planning, and active community engagement. By utilising a multi-channel approach and maintaining transparency throughout the process, Naandi Water not only achieved its fundraising goal but also strengthened its relationship with its supporters.

If your organisation needs a Comms Ninja to craft a powerful communications strategy, get in touch with us today.